Argo Consulting - Logo Redesign


Client: Argo Consulting Group
Agency: Brand Bar SF
Art Direction: Marissa Mossberg & Emmanuel Lemor
Design: Marissa Mossberg


Challenge: To take an established company and refresh their current logo and identity system. In an effort to minimize confusion with their customer base I was asked to reuse as many design elements as possible.

Outcome: Argo was very pleased with their new design direction. Their new logo and brand guidelines recently rolled-out company wide and can be seen on their website and marketing collateral. 




New System


Old System