Museum of Science - Summer Course Catalogue
Challenge: Create a printed course catalogue that seamless guides parents through the information.
Approach: Through a series of interviews and research I learned three things about parents. Parents are: extremely busy, perpetually multi-tasking, and receive information best when delivered in a succinct fashion. The course catalogue appears 'standard' but a unique user experience ensues once you open the cover. The user can easily navigate through content by each session. Catalogue pages are cut to show session dates for an easy browsing experience.