artIMPACT - MUNI Poster Series
Client: San Francisco Arts Commission
Art Direction & Design: Marissa Mossberg
Challenge: To develop a seven part poster series for the San Francisco Arts Commission's artIMPACT initiative. Each poster showcased a highly visible Bay Area artist along with a personal quote expressing how art has positively impacted their lives.
Approach: Contacted each participating artist and incorporated their creative identity into each piece while following the Arts Commission's brand guidelines.
Outcome: Posters displayed in over 50 MUNI bus stop terminals and have been viewed by 10,000+ commuters a day.