After a few brainstorming sessions I got a better sense of Belle's vision and the white space it was seeking to fill in an already saturated marketplace. I created detailed wireframes which were used as a guide for our engineering team overseas. The wires were also used to get feedback and refine the customer journey even further.   



After landing on a warm, welcoming color scheme the logo was designed. Belle's logo represents a service bell and a fine dining food platter to encapsulate the app being 'at your service'.